Saucony's "lost" shoe: If you haven’t come across that name before, that’s no coincidence; it’s by design. Officially, the GRID Azura 2000 model never existed in the first place, and to suggest otherwise is extremely inconvenient for the top brass at Saucony.
During preliminary research into a new project, a photograph that should never have seen the light of day was discovered, having inadvertently been stuck to the back of another shoe’s file photo. After over a decade of working together, and with over 40 individual footwear styles under Saucony's collaborative belt, they thought they had seen even the most arcane corners of the Saucony archive, and yet the response to this discovery was a mixture of repressed panic and tight lipped brusqueness.
The model name, GRID Azura 2000, handwritten on the back side of the photo, is the only reason that the name ever, initially, made it out of the building.